David Winneberger – Siemens Healthineers
BY : PharmaComms TV November 26, 2021
‘We wanted to create a campaign that had photo-realistic information so people could interact with the cardiovascular system in a very real way.’ We spoke to David Winneberger about the innovation in virtual webinars and his successful interactive cardiovascular campaign.
Elisabeth Mostofi Nejad-Duernsteiner – Novartis
BY : PharmaComms TV October 26, 2021
‘Equal access is a win-win that will reduce bias and increase transparency.’ We spoke to Elisabeth Mostofi Nejad-Duernsteiner, about how technology can reduce costs and improve equality within the industry.
Dr. Alistair McBride – Pfizer Ireland
BY : PharmaComms TV July 12, 2021
‘I wanted to use VR to help explain what happens in the brain when somebody is having a stroke.’ We spoke to Dr. Alistair McBride about his recent collaboration with vStream Health to create an innovative VR experience that takes healthcare professionals inside the brain during a stroke.
PharmaComms TV – Webinar
BY : PharmaComms TV June 25, 2021
‘Shifting the Paradigm from Sickcare to Healthcare.’ Niall O’Driscoll hosts an exclusive PharmaComms TV webinar to decipher the digital opportunities and challenges within the pharma industry.
Davidek Herron – Roche
BY : PharmaComms TV June 25, 2021
‘Digital allows us to be where the customers are and provide the level of value that’s needed.’ We spoke to Davidek Herron, Global Head of Digital at Roche, about the increasing benefits of digital to the pharma industry after the pandemic.
Monty Munford – Sienna Network
BY : PharmaComms TV June 11, 2021
‘It’s great to be creative, but when you’re being creative with technology, you have to be aware of what technology is doing to you.’ We spoke to Monty Munford, about the role of creativity in future technology and how it can impact innovation in the pharma industry.
Kevin Nalty – Klick Health
BY : PharmaComms TV April 27, 2021
‘We like to start with the business problem.What’s the challenge?What is the brand facing?’ We met Kevin Nalty, to talk about the acceleration of positive changes in pharma strategy during the pandemic.
Noah Zandan – Quantified
BY : PharmaComms TV April 20, 2021
‘It was time to look at social science research data from an applied perspective for business use cases.’ We met Noah Zandan, to learn more about how data and analytics can help drive career performance.
Joe Shields – Health Accelerators
BY : PharmaComms TV March 22, 2021
'There's already a whole generation of pharma-marketers who have treated digital as a traditional sales tactic.' We met Joe Shields, to talk about how the pharma industry needs to acknowledge digital as an integral part of sales.