'There's already a whole generation of pharma-marketers who have treated digital as a traditional sales tactic.' We met Joe Shields, to talk about how the pharma industry needs to acknowledge digital as an integral part of sales.

'We are at a stage where artificial intelligence can be applied to lots of different problems if we are smart about how we approach them.' We spoke to Dave Drodge, to learn more about how Roche Global are using AI solutions to serve patients.

''Building content in fragments and modules allows marketeers to deliver agile communications.'' We met Raakhi Sippy, to discuss how GlaxoSmithKline are successfully adapting their digital strategy to connect with their customers.

''We push for a culture of patient- centricity in everything we do.'' We met Florent Edouard to discuss how Grunenthal Group are approaching patient needs within digital transformation.

"Changing behaviour is a key determinant in reducing cardiovascular risk." We met Dr. Paddy Barrett to discuss the future role of digital health tools and their importance in preventing cardiovascular risk.

“We will get back to face to face care but we will probably keep the technological advances” We sat down with Chris Easton, Senior Director and Head of Personalised Health Strategy at Takeda Pharmaceuticals.We discussed how Covid-19 has impacted

Davidek Herron – Teva Pharmaceuticals Davidek Herron is Head of Global Digital Platforms & Operations at Teva Pharmaceuticals. Davidek discusses Teva’s accelerated digital transformation and communication strategies, and his vision for what 2021 is

Finn Lyons – Pfizer  Finn Lyons is the Country Brand Lead for Cardiology at Pfizer Ireland. In this interview, Finn discusses COVID-19’s impact on the industry and how digital strategies are developing within Pfizer as a result.  Finn gives insi