‘I wanted to use VR to help explain what happens in the brain when somebody is having a stroke.’ We spoke to Dr. Alistair McBride about his recent collaboration with vStream Health to create an innovative VR experience that takes healthcare profess

‘Shifting the Paradigm from Sickcare to Healthcare.’ Niall O’Driscoll hosts an exclusive PharmaComms TV webinar to decipher the digital opportunities and challenges within the pharma industry.

‘Digital allows us to be where the customers are and provide the level of value that’s needed.’ We spoke to Davidek Herron, Global Head of Digital at Roche, about the increasing benefits of digital to the pharma industry after the pandemic.

‘It’s great to be creative, but when you’re being creative with technology, you have to be aware of what technology is doing to you.’ We spoke to Monty Munford, about the role of creativity in future technology and how it can impact inn

‘We like to start with the business problem.What’s the challenge?What is the brand facing?’ We met Kevin Nalty, to talk about the acceleration of positive changes in pharma strategy during the pandemic.

‘It was time to look at social science research data from an applied perspective for business use cases.’ We met Noah Zandan, to learn more about how data and analytics can help drive career performance.

'There's already a whole generation of pharma-marketers who have treated digital as a traditional sales tactic.' We met Joe Shields, to talk about how the pharma industry needs to acknowledge digital as an integral part of sales.

'We are at a stage where artificial intelligence can be applied to lots of different problems if we are smart about how we approach them.' We spoke to Dave Drodge, to learn more about how Roche Global are using AI solutions to serve patients.