June 11, 2021
‘It’s great to be creative, but when you’re being creative with technology, you have to be aware of what technology is doing to you.’ We spoke to Monty Munford, about the role of creativity in future technology and how it can impact inn
March 22, 2021
'There's already a whole generation of pharma-marketers who have treated digital as a traditional sales tactic.' We met Joe Shields, to talk about how the pharma industry needs to acknowledge digital as an integral part of sales.
March 15, 2021
'We are at a stage where artificial intelligence can be applied to lots of different problems if we are smart about how we approach them.' We spoke to Dave Drodge, to learn more about how Roche Global are using AI solutions to serve patients.
March 8, 2021
''Building content in fragments and modules allows marketeers to deliver agile communications.'' We met Raakhi Sippy, to discuss how GlaxoSmithKline are successfully adapting their digital strategy to connect with their customers.