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GSK’s ViiV launches campaign for new HIV medicine with real patient ambassadors

David Stafford October 9, 2019 2605 No Comments


GlaxoSmithKline’s ViiV Healthcare launched its first campaign for new two-in-one HIV pill Dovato with real patients who want to be seen for who they are, not just their diagnosis. The “Everything That I Am” campaign has four patient ambassadors for the brand—Alphonso, Kalvin, LáDeia and Leo. With a website, TV, print and digital promotions, the... Read more »