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Digital Marketing
Joe Shields – Health Accelerators

BY : March 22, 2021

'There's already a whole generation of pharma-marketers who have treated digital as a traditional sales tactic.' We met Joe Shields, to talk about how the pharma industry needs to acknowledge digital as an integral part of sales.

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Digital Marketing
Dave Drodge – Roche Global

BY : March 15, 2021

'We are at a stage where artificial intelligence can be applied to lots of different problems if we are smart about how we approach them.' We spoke to Dave Drodge, to learn more about how Roche Global are using AI solutions to serve patients.

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Digital Marketing
Raakhi Sippy – GlaxoSmithKline

BY : March 8, 2021

''Building content in fragments and modules allows marketeers to deliver agile communications.'' We met Raakhi Sippy, to discuss how GlaxoSmithKline are successfully adapting their digital strategy to connect with their customers.

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Interviews
Florent Edouard – Grunenthal Group

BY : March 1, 2021

''We push for a culture of patient- centricity in everything we do.'' We met Florent Edouard to discuss how Grunenthal Group are approaching patient needs within digital transformation.

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Interviews
Dr. Paddy Barrett – Blackrock Clinic

BY : February 17, 2021

"Changing behaviour is a key determinant in reducing cardiovascular risk." We met Dr. Paddy Barrett to discuss the future role of digital health tools and their importance in preventing cardiovascular risk.

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Uncategorized
Chris Easton – Takeda Pharmaceuticals

BY : January 19, 2021

“We will get back to face to face care but we will probably keep the technological advances” We sat down with Chris Easton, Senior Director and Head of Personalised Health Strategy at Takeda Pharmaceuticals.We discussed how Covid-19 has impacted the acceleration of digital transformation and remote patient care within the industry.

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Uncategorized
Davidek Herron – Teva Pharmaceuticals

BY : November 4, 2020

Davidek Herron – Teva Pharmaceuticals Davidek Herron is Head of Global Digital Platforms & Operations at Teva Pharmaceuticals. Davidek discusses Teva’s accelerated digital transformation and communication strategies, and his vision for what 2021 is set to look like.  Davidek gives insight into how Teva is accelerating their digital transformation and remote engage tactics to best... Read more »

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Finn Lyons – Pfizer 

BY : October 28, 2020

Finn Lyons – Pfizer  Finn Lyons is the Country Brand Lead for Cardiology at Pfizer Ireland. In this interview, Finn discusses COVID-19’s impact on the industry and how digital strategies are developing within Pfizer as a result.  Finn gives insight into Pfizer’s drive to win “the digital race” within the pharmaceutical industry, which Covid- 19 has... Read more »

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Uncategorized
Anastasiya Kolyasnikova – Sanofi

BY : September 2, 2020

Anastasiya Kolyasnikova Head of Multichannel Marketing for Health Care Professionals for Sanofi Russia. Anastasiya’s is a cross-functional role which focuses on HCPs as a customer. Anastasiya discusses the impact that Covid has had on digital transformation within Pharma marketing. She also discusses how this change has caused more competition in the digital space, which until... Read more »