Anastasiya Kolyasnikova Head of Multichannel Marketing for Health Care Professionals for Sanofi Russia. Anastasiya’s is a cross-functional role which focuses on HCPs as a customer.
Anastasiya discusses the impact that Covid has had on digital transformation within Pharma marketing. She also discusses how this change has caused more competition in the digital space, which until now had been neglected by some companies, but which is now of prime importance for all.
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