Bernard Mallee – IPHA
November 8, 2019
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Bernard Mallee is the Director of Communications and Advocacy for IPHA. The Irish Pharmaceutical Healthcare Association (IPHA) represents the research-based pharmaceutical industry in Ireland. Their members include both manufacturers of prescription medicines and non-prescription or consumer health care medicines.
Bernard’s role consists of helping the biopharmaceutical industry to tell an impactful story about the value it creates for patients, society and the economy, with innovation at the core.
In this interview with PharmComms.tv; he speaks with Niall O’Driscoll about the latest work IPHA has done in this space; “Innovation for Life”. This is a campaign voiced by the people on the frontline of illness, communities and science – the Patients, Places and Pioneers.
Using digital storytelling to connect with their key audiences, including policymakers, patients and the general public.
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