November 26, 2021
‘We wanted to create a campaign that had photo-realistic information so people could interact with the cardiovascular system in a very real way.’ We spoke to David Winneberger about the innovation in virtual webinars and his successful interactive
October 26, 2021
‘Equal access is a win-win that will reduce bias and increase transparency.’ We spoke to Elisabeth Mostofi Nejad-Duernsteiner, about how technology can reduce costs and improve equality within the industry.
July 12, 2021
‘I wanted to use VR to help explain what happens in the brain when somebody is having a stroke.’ We spoke to Dr. Alistair McBride about his recent collaboration with vStream Health to create an innovative VR experience that takes healthcare profess
June 25, 2021
‘Digital allows us to be where the customers are and provide the level of value that’s needed.’ We spoke to Davidek Herron, Global Head of Digital at Roche, about the increasing benefits of digital to the pharma industry after the pandemic.
June 11, 2021
‘It’s great to be creative, but when you’re being creative with technology, you have to be aware of what technology is doing to you.’ We spoke to Monty Munford, about the role of creativity in future technology and how it can impact inn
March 22, 2021
'There's already a whole generation of pharma-marketers who have treated digital as a traditional sales tactic.' We met Joe Shields, to talk about how the pharma industry needs to acknowledge digital as an integral part of sales.
March 15, 2021
'We are at a stage where artificial intelligence can be applied to lots of different problems if we are smart about how we approach them.' We spoke to Dave Drodge, to learn more about how Roche Global are using AI solutions to serve patients.
March 8, 2021
''Building content in fragments and modules allows marketeers to deliver agile communications.'' We met Raakhi Sippy, to discuss how GlaxoSmithKline are successfully adapting their digital strategy to connect with their customers.