Claudia Adreani is the Business Head of Customer Marketing at Boehringer Ingelheim, responsible for driving three key areas across the business – customer insights, business excellence and remote detailing.
Claudia’s focus is on developing BI’s customer engagement and patient-centric strategies across all three key business areas.
In her interview, she discusses the importance of embracing a multi-channel strategy, patient-centricity content, and how Boehringer Ingelheim are addressing limited access to HCP’s.
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