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Erasmus Holm – MSD

Erasmus Holm is CMO and Digit Transformation Lead for MSD. He spoke to PharmaComms.tv about his approach to embracing digital transformation in the pharma industry and shares some examples of digital campaigns that demonstrated innovative thinking from his team in MSD.

During the EyeForPharma Marketing and Customer Innovation European Conference 2019 in London; Erasmus discusses the future of patient engagement for pharma companies.