Haider Alleg is Global Head of Digital Excellence for Ferring Pharmaceuticals. Haider’s department is in charge of the experience of patients and healthcare professionals on digital channels. In this interview with PharmaComms.tv, Haider shares his thoughts on the complexities around defining the modern customer in the healthcare industry.
He also speaks with Niall O’Driscoll about his most successful digital campaigns for Ferring as well as the importance of patient-centric thinking when creating services and products. Haider stresses that a patient-centricity mindset should be the cornerstone of everything a pharma company does.
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