Sophie Graham-Godet – GSK
November 8, 2019
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Sophie Graham-Godet is Global Respiratory Commercial Operations and Strategy Director for GSK. During the EyeForPharma Marketing and Customer Innovation European Conference in London; Sophie hosted a panel discussion on the importance of setting short term KPI’s to drive digital campaigns in pharma.
In this video, she shares some of her experiences of innovative campaigns by GSK with PharmaComms.tv’s Niall O’Driscoll and discusses how they measured the impact of their congress content.
PharmaComms.tv is a digital channel dedicated to bringing you the latest news and updates from the global healthcare communication industry.
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