Sophie Graham-Godet – GSK
November 8, 2019
1658
No Comments
Sophie Graham-Godet is Global Respiratory Commercial Operations and Strategy Director for GSK. During the EyeForPharma Marketing and Customer Innovation European Conference in London; Sophie hosted a panel discussion on the importance of setting short term KPI’s to drive digital campaigns in pharma.
In this video, she shares some of her experiences of innovative campaigns by GSK with PharmaComms.tv’s Niall O’Driscoll and discusses how they measured the impact of their congress content.
PharmaComms.tv is a digital channel dedicated to bringing you the latest news and updates from the global healthcare communication industry.
Related Videos
David Winneberger – Siemens Healthineers
‘We wanted to create a campaign that had photo-realistic information so people could interact with the cardiovascular system in a very real way.’ We spoke to David Winneberger about the innovation in virtual webinars and his successful interactive
Elisabeth Mostofi Nejad-Duernsteiner – Novartis
‘Equal access is a win-win that will reduce bias and increase transparency.’ We spoke to Elisabeth Mostofi Nejad-Duernsteiner, about how technology can reduce costs and improve equality within the industry.
Dr. Alistair McBride – Pfizer Ireland
‘I wanted to use VR to help explain what happens in the brain when somebody is having a stroke.’ We spoke to Dr. Alistair McBride about his recent collaboration with vStream Health to create an innovative VR experience that takes healthcare profess