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Tag: Omnichannel Marketing

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299
Raakhi Sippy – GlaxoSmithKline

PharmaComms TV

March 8, 2021

4628

''Building content in fragments and modules allows marketeers to deliver agile communications.'' We met Raakhi Sippy, to discuss how GlaxoSmithKline are successfully adapting their digital strategy to connect with their customers.

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269
Florent Edouard – Grunenthal Group

PharmaComms TV

March 1, 2021

2622

''We push for a culture of patient- centricity in everything we do.'' We met Florent Edouard to discuss how Grunenthal Group are approaching patient needs within digital transformation.

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