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Tag: Pharma Marketing

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168
David Winneberger – Siemens Healthineers

PharmaComms TV

November 26, 2021

748

‘We wanted to create a campaign that had photo-realistic information so people could interact with the cardiovascular system in a very real way.’ We spoke to David Winneberger about the innovation in virtual webinars and his successful interactive

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170
Elisabeth Mostofi Nejad-Duernsteiner – Novartis

PharmaComms TV

October 26, 2021

918

‘Equal access is a win-win that will reduce bias and increase transparency.’ We spoke to Elisabeth Mostofi Nejad-Duernsteiner, about how technology can reduce costs and improve equality within the industry.

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224
Dr. Alistair McBride – Pfizer Ireland

PharmaComms TV

July 12, 2021

1414

‘I wanted to use VR to help explain what happens in the brain when somebody is having a stroke.’ We spoke to Dr. Alistair McBride about his recent collaboration with vStream Health to create an innovative VR experience that takes healthcare profess

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216
PharmaComms TV – Webinar

PharmaComms TV

June 25, 2021

1244

‘Shifting the Paradigm from Sickcare to Healthcare.’ Niall O’Driscoll hosts an exclusive PharmaComms TV webinar to decipher the digital opportunities and challenges within the pharma industry.

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230
Davidek Herron – Roche

PharmaComms TV

June 25, 2021

1260

‘Digital allows us to be where the customers are and provide the level of value that’s needed.’ We spoke to Davidek Herron, Global Head of Digital at Roche, about the increasing benefits of digital to the pharma industry after the pandemic.

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217
Monty Munford – Sienna Network

PharmaComms TV

June 11, 2021

1133

‘It’s great to be creative, but when you’re being creative with technology, you have to be aware of what technology is doing to you.’ We spoke to Monty Munford, about the role of creativity in future technology and how it can impact inn

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128
Kevin Nalty – Klick Health

PharmaComms TV

April 27, 2021

1068

‘We like to start with the business problem.What’s the challenge?What is the brand facing?’ We met Kevin Nalty, to talk about the acceleration of positive changes in pharma strategy during the pandemic.

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194
Noah Zandan – Quantified

PharmaComms TV

April 20, 2021

1089

‘It was time to look at social science research data from an applied perspective for business use cases.’ We met Noah Zandan, to learn more about how data and analytics can help drive career performance.

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137
Joe Shields – Health Accelerators

PharmaComms TV

March 22, 2021

1156

'There's already a whole generation of pharma-marketers who have treated digital as a traditional sales tactic.' We met Joe Shields, to talk about how the pharma industry needs to acknowledge digital as an integral part of sales.

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120
Dave Drodge – Roche Global

PharmaComms TV

March 15, 2021

1090

'We are at a stage where artificial intelligence can be applied to lots of different problems if we are smart about how we approach them.' We spoke to Dave Drodge, to learn more about how Roche Global are using AI solutions to serve patients.

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