Finn Lyons – Pfizer
Finn Lyons is the Country Brand Lead for Cardiology at Pfizer Ireland. In this interview, Finn discusses COVID-19’s impact on the industry and how digital strategies are developing within Pfizer as a result.
Finn gives insight into Pfizer’s drive to win “the digital race” within the pharmaceutical industry, which Covid- 19 has accelerated. He also discusses how commercial compliance and legal need to be aligned for digital strategies to excel, and how Pfizer is utilising social media and immersive technology to drive HCP and patient value.
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